How To Not Sell A Car
May 22nd, 2009 by ComputerBob
Sometimes, the best way to make your point is to pretend to make the opposite of your point.
Here’s an example: I did my Masters thesis on creativity, and in 1986, I wrote an article for a prestigious trade journal about how to prevent creativity in the workplace.
Of course, it was actually a tongue-in-cheek piece about how to foster creativity in the workplace — but knowing a little bit about human psychology, I presented my material in a funny, creative way that “tricked” people into reading it and helped them remember its important points.
It worked, and several months later, a trade magazine asked for permission to reprint my article.
Here’s another example: An article called 67 Ways To Sell A Car sounds like a long, boring to-do list from the financial section of a Sunday newspaper. Probably the only people who would read it would be those who are desperate to sell a car. On the other hand, a lot of people would be curious to read it if someone massaged that same information, presented it in a humorous way, and called it 67 Ways To Not Sell A Car.
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Consumer Info, Funny, Psychology